About

Chami is a fashion label founded in Copenhagen, Denmark May 2025 by Creative Director Salim Musbah Chami Haddad. The name ’Chami’ serves as an ode to Salim's grandfather, who was a designer and tailor in his home country of Lebanon. 

Growing up with a Danish mother and a Lebanese father Salim set out to make a brand that blurs the lines between cultural identity, creating a mosaic of cultural values into one shared image. In our globalised modern world, most of us are raised in a grey area of identity.

We are far more similar than we are different.

Change perspectives

Blur the lines